The Integrated Media Planner (IMP) is the system of record for all content produced in digital and print publications since 2012.
The central record of IMP is the Content Item. A Content Item contains the basic information about a story or work order (for images or web production work), including:
- Title
- Brief description
- Who needs it and when
- Assignments for freelance work
- Production tasks (if any)
- Notes to anyone working on the story or work order
Any information associated with a content item -- tasks, images, assignments, individuals working on that content (photo editors, producers, etc.) -- can be retrieved and organized to monitor progress and productivity.
